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KFKA is Colorado’s First commercially licensed radio station and is recognized as the 2nd “Oldest” radio station west of the Mississippi and 5th “Oldest” radio station in the nation. KFKA signed on the air in May of 1921. KFKA programming by definition attracts listeners who are sophisticated, aware, and affluent. Each program is designed to entertain by being informational with specific focus. This allows an advertising message to be precisely targeted demographically and psychographically.
Most importantly, KFKA listeners are “Active Listeners.” People listen to KFKA for information: therefore, a well-crafted commercial can be more dynamically effective on KFKA because it becomes an extension of the programming, not a distraction.